Digital Super Hero: The Web
Special Powers
Exceptional creative website design, an unnatural ability to extract user requirements from citizens of the digital world, can see through the terrible cloud of bad web design and generate a better response for clients today... and beyond.
Can fly around the world and conduct research at the blink of an eye.
Likes
The Sooty Show, Google Webmaster Tools, Analytics, How I Met Your Mother, Shawshank Redemption, Matt Cutts, Design is Kinky, Smashing Magazine, Boag World, Web Depot, Table Tennis, UFC, Fresh Strawberries
Dislikes
Fairy tales, eagles, Harry Potter, decaf lattes, soy milk, long trips in the car, traffic, bad hosting companies, horrible web design, slow computers, no internet connection.
Digital Super Hero: Print
Special Powers
A strangely attractive knowledge of everything print - from gammage to bleeds, crop marks to reams, colour profiles to knifes. The ability to knit paper dresses, to have a never ending supply of colour ink, quick printing in a flash and dedicated team of print managers.
What more could you want from a girl!
Likes
Taking long hot showers, early mornings, dinner with candle-light, recycling paper, using recycled stocks, printing large quantities, using spot varnish or spot UV, catalogues and folding brochures.
Dislikes
Paper jams, chocolate, girls who put on too much make-up, lipstick, massive muscles, working in a quiet office, text messages, tracksuit pants, poor quality paper, badly designed prints.
Digital Super Hero: Brand
Special Powers
Just look at him. What a magnificantly good looking brand sensitive gentleman. Mr. Brand lives and breathes branding. Skills include high end brand adaptation, colour selector from memory through the CMYK, RGB and HEX formats, incredible iconography and identity character design... he's that good, he even designed himself!
Likes
Designer clothes, latest trends, fresh ideas, creative people, exciting presentations and seminars, expensive cuisine, wines and beers.
Dislikes
Poorly made products, badly designed logos, brands improperly used, clients asking the logo to be bigger, an under-appreciation in value or brand and creative.
Digital Super Hero: Photo
Special Powers
An unnatural and unique approach to photography capture and supply. Incredible colour, depth of field and post production wizardry, unbelievable means to fix, correct and edit photos.
Likes
Perfect exposure, suitable lens, excellent lighting, correct use of post-production photography techniques, Photoshop CS5, Canon Digital SLR cameras, Polaroid snaps.
Dislikes
Poorly lit photos, fuzzy images, stretching and skewing, blemishes and grainy images, people who don't back their work up, photographers without unique technique.
Digital Super Hero: Promo
Special Powers
An amazing ability to get the attention of a mass audience, a vast knowledge of media outlets, channels and paths of mass communication, fresh ideas, clever offline and online advertising / marketing techniques.
Likes
Clean cut straight-forward message driven newsletters, big and loud mega-phones, mass delivery of great benefits and offerings to readers, viewers and subscribers, facebook, twitter.
Dislikes
Anti-social behaviour, staying at home on a Saturday night, improper and inappropriate use of social media and search optimisation techniques.
Digital Super Hero: Host
Special Powers
An incredible knowledge of everything hosting, domain records, databases, bandwidth, megabytes and email setup. Ability to drink over 15 cups of coffee a day. Can work on only 2hours of sleep per day.
Likes
Keeping websites, databases and email accounts online with high performance, LAN (local area network) games with geeks all over the world. Signing his name with a felt tip pen.
Dislikes
Hackers, trojans, viruses, vegetables, hangovers, beetroot, fried food, shaving and smelly girly purfume.
Digital Super Hero: Timeblock
Special Powers
Easy identification of client perceived needs and better solutions for their problems. A direct communication pipeline to the other 7 digital super heros within [id] to get time block tasks quickly completed.
Likes
Detailed briefs from citizens, understanding of schedules, problem/issue challenges, solutions that require digital super hero team collaboration, pleasing digital citizens.
Dislikes
Overzealous expectations, mud cake (it's her enemy), flying on planes, getting tickled, losing confidence with time expectations.
Digital Super Hero: CMS
Special Powers
Anything is possible through this CMS robot - fitted with many plugs, ports, slots and switches that can utilise APIs, XML, PHP, ASP, MySQL, SQL, Perl, CGI and standard content update modules. Nothing is too hard or too much of a challenge for this friendly robot.
Likes
Efficient applications and website content management solutions, his own module based online management system called my[id], 99% uptime, happy system users, quick handling of client requests.
Dislikes
Bad management systems, poorly designed systems by non-[id] designers, downtime and offline notices, difficult to use applications.
Note: Place your mouse over one of the super heros or click the hero logo to the right for full details.
Web
The latest web site technology and design
CMS
Website content management at its best
Brand
Take your brand further than ever before.
Domains & Hosting
This Aussie keeps sites and emails online.
Print
Superior print design and delivery master.
Promo
Broadcast to a minor or mass population.
Photo
Whisk through millions of photos and shoots!
Time Block
Your online mechanic that keeps it all running.
